According to WWD, H&M will announce a one-off holiday collaboration with Maison Martin Margiela “soon.” H&M has neither confirmed nor denied the collab, saying, “We never comment on rumors,” but we’re hoping this one happens, if only to see what fans wear when they inevitably line up for it days in advance.
Margiela’s collections are known for unusual tailoring, some deconstruction, and architectural shapes. Fashion people love Margiela, so we’ll be watching this one carefully to see how it translates to mass. It’s worth noting that Margiela has a contemporary line, MM6, so the design team has experience designing for a younger, more mainstream customer and at a lower price point.
Would you queue up for Maison Martin Margiela for H&M?
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