Dolce and Gabbana for H&M? No!

Domenico Dolce and Stefano Gabbana about cheap brands like H&M, Target, Zara...

S.G.: [laughs] I ask him if he goes to mass to design collections...D.D.: It's classic elegance. Elegance is always beautiful, contemporary and timeless. It doesn't have to be about the latest trend, or from a signature brand. Its forever. Recently, it's all "trusciume" [in Sicilian, cheap, trashy] — there's no quality, these fast-fashion companies churning out looks. People thought it was cool, but it's cheap. You can't expect quality at 20 euros [$27]. It's like good codfish at 5 euros [$6.70] -- how can it be? But it's not a matter of price. Elegance is intellectual; it's about good taste, the cut, proportions, quality, how you carry yourself.